How much sugar is in your kid’s cereal?

Do you ever wonder if you really know how much sugar is in your kid’s cereal? The Environmental Working Group has performed an analysis of more than 1,500 cereals, including 180 children’s cereals, which shows that a child who eats a bowl a day for a year ends up consuming 10 pounds of sugar.

To make matters worse, the cereals loaded with the most added sugar frequently come in packaging that features cartoon characters to appeal to kids. A single serving can contain nearly as much sugar as three Chips Ahoy! cookies, and more than two Keebler Fudge Stripe cookies. In addition, because the serving sizes listed on many cereal boxes are unrealistically small, even sugar-conscious consumers are eating even more than they realize. Finally, 11 of the 13 most heavily sugared children’s cereals feature marketing claims like “Good Source of Fiber” that suggest misleadingly that the products are healthful.

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Want to read the full report? 2014-EWG-Cereals-Report.