Sara Lee and Subway Go Low-Carb-More To Follow
posted 01/24/04

Sara Lee Bakery Group plans to spend $15 million to promote its new sandwich breads with reduced carbohydrates and calories, the company said Monday. The Sara Lee Delightful sandwich breads offer 9 grams of carbohydrates, or about 40 percent fewer than regular breads, and 45 calories per slice, or up to 44 percent less than regular breads. The breads will be offered in white and wheat. The Delightful breads will be baked at 17 company bakeries, and will range in price from $2.39 to $3.19 a loaf. The group is also rolling out Sara Lee Heart Healthy Multi-Grain Bakery Bread and Sara Lee Country Potato Monday.

Subway Goes Low-Carb
Subway is jumping on the carb-conscious bandwagon. The restaurant chain has announced that it is teaming up with Atkins Nutritionals to bring a new line of low-carb subs to the table. Subway Restaurants will offer two Atkins® Nutritionals, Inc.-endorsed low-carbohydrate wraps: the Turkey and Bacon Melt Wrap, with Monterey cheddar cheese, and the Chicken Bacon Ranch Wrap, with Swiss cheese. Both Atkins® -Friendly Wraps, available in the U.S. and Canada, have 11 grams Net Carbs or less, and the wrap itself, which is made with wheat gluten, cornstarch, oat, sesame flour and soy protein, has only 5 grams Net Carbs.

Source: Diabetes In Control.com.

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